RCS Messaging
RCS (Rich Communication Services) is the next evolution of SMS, powered by Google. Send rich media messages with images, videos, carousels, suggested replies, and get verified sender status — all directly in the native messaging app on Android devices. No app download required for customers.
Description
RCS (Rich Communication Services) is the next generation of SMS messaging, developed by Google. It transforms the traditional text-only SMS into a rich, interactive messaging experience — right inside the default messaging app on Android phones. No separate app download is needed by your customers.
With RCS Business Messaging, your brand appears with a verified badge, giving customers confidence that the message is authentic. You can send rich media including high-resolution images, videos, interactive carousels, and actionable buttons — all with read receipts and typing indicators.
Why RCS Over Regular SMS?
Traditional SMS is limited to 160 characters of plain text. RCS removes all limitations — send branded content, product carousels, location pins, QR codes, and let customers respond with suggested replies or quick action buttons. It's like having a mini web page inside the messaging app.
How Pricing Works:
- Platform Charges: Rs.499/- per month (or Rs.5,389/- yearly with 10% discount) — this covers access to our RCS web panel, campaign management, analytics, and support.
- Message Charges: As per Google — Google sets the per-message pricing for RCS delivery. Charges vary by destination and message type (text vs. rich media).
- No hidden fees, no setup costs, no long-term contracts.
Who Should Use RCS:
- E-commerce businesses sending product catalogs and order updates
- Banks & fintech for secure transaction alerts with action buttons
- Travel & hospitality for booking confirmations with rich cards
- Healthcare for appointment reminders with one-tap reschedule
- Enterprises wanting a branded, verified messaging channel
- Marketers wanting higher engagement than traditional SMS
What's Included
RCS vs Traditional SMS
Pricing & Specifications
| Product Name | RCS Messaging |
| Category | RCS Business Messaging |
| Platform Charges (Monthly) | Rs.499/- |
| Platform Charges (Yearly) | Rs.5,389/- (10% Discount) |
| Message Charges | As Per Google |
| Availability | Available |
| Setup Cost | None |
| Hidden Fees | None |
| Contract | No Long-Term Contract |
| Powered By | Google Business Messages |
| Supported Devices | Android (Native Messaging App) |
| Sending Methods | Web Panel, API, CSV/Excel |
| Media Types | Text, Image, Video, Carousel, Cards |
| Analytics | Campaign Analytics & Reports |
| DND Delivery | Supported |
| Support | Dedicated Support Included |
Customer Reviews
RCS is a game changer for our e-commerce store. Product carousels with "Buy Now" buttons directly in the messaging app — our click-through rate went from 4% (SMS) to 38% (RCS). The verified badge builds instant trust. Rs.499/month is nothing compared to the ROI.
We send booking confirmations with rich cards showing hotel images, location pins, and a "View Booking" button. Customers love it. Read receipts let us know exactly when they've seen the message. No more guessing.
Our bank uses RCS for transaction alerts with "Check Balance" and "Report Issue" action buttons. Customer support calls dropped 45% since launch. The yearly plan at 10% discount is a no-brainer. Google's per-message pricing is very reasonable.